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| Monday, July 09, 2012
Thought for the week: Make a valuable investment.
This Friday (July 13) is Cow Appreciation Day, and I can’t wait! This ‘holiday’ happens to be one of my favorite days of the year, and you better believe I’ll be dressed from head to hoof, enjoying my FREE Chick-fil-A meal.
Several years ago, a few raving fans suggested that we take ownership and have fun with this nonsensical holiday... and that's just what we did.
Each year, Chick-fil-A gives away free Chick-fil-A to customers who show up to our restaurants dressed as a cow on the second Friday of July. But it’s a lot more than silly fun for me.
Not only has Cow Appreciation Day become one of the largest marketing opportunities Chick-fil-A has each year, it’s also a chance for all of us who love this brand to take part in something “remarkable.” Customers pour through the doors of their local Chick-fil-A restaurants dressed from head to hoof in cow-print and face paint and then enjoy their delicious Chick-fil-A sandwiches, waffle fries and drinks… for FREE!
It is a huge investment for our business, but the value is much greater.
I'm not suggesting that dressing up like a cow will change anyone’s life this week, but people will laugh and smile and – even if for only a few moments – they will feel restored while experiencing something unique and wonderful… together.
What’s more valuable than that?
What are you doing to bring your family, friends, customers and even your company together? Don't miss out on the great value of making wise investments in the lives of others this week.
For more information on Cow Appreciation Day, click here.