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| Thursday, December 29, 2011
I have written recently about the power of a great brand and I’ve quoted my friend, Muhtar Kent of Coca-Cola when he said, “a brand is a promise, but a great brand is a promise kept.” Well, today I wanted to talk a little bit about some kept promises and also recognize the most significant ambassadors of the Chick-fil-A brand: our Operators and Team Members.
In today’s “high demand, low reward marketplace,” few and far between are the companies and organizations that have been able to consistently deliver quality products at a reasonable price… with a smile and a “my pleasure.” I am extremely proud, however, that Chick-fil-A is one of those companies.
Recently, the Atlanta Journal ran an article on the Chick-fil-A franchise model that highlights several of our Operators and details some of the key characteristics that set Chick-fil-A apart from our competition. It’s a great piece that provides insight into the true entrepreneurial spirit of the ambassadors of our brand.
At the article's core is the idea that Chick-fil-A Operators are willing to take risks because they have a strong, established support system in place, but also because they have a set of goals and values that drive them in their work and life. At Chick-fil-A, we have come to understand that irregardless of the market economy, customers are willing to reward those of us who are willing to take risks and chase what matters.
We believe that the consistency of our corporate goals and values has created a culture at Chick-fil-A that not only makes promises, but continues to keep those promises each and every day.
Are you making promises in your business that you are also willing to keep?
Click here to read the Atlanta Journal article, “ Chick-fil-A model helps it lead”